In our recent research, we found that businesses moving into new premises often stick with the existing internet and voice service providers already set up in the building. While this decision can be convenient for time-poor business owners juggling multiple tasks, it may not always provide the best service to meet their needs. As resellers, it is crucial to highlight the benefits of business customers reassessing their options to ensure they receive the most suitable and competitive services available

The Convenience Trap

For many business owners, the convenience of sticking with the existing provider is appealing. It saves time and effort, allowing them to focus on other critical aspects of the move. However, this convenience can come at a cost. The existing provider may not offer the most competitive rates or the best product for the new customer. There is an opportunity for competing resellers to target these potential customers, if they can ensure a seamless, convenient, and beneficial switching process.

The Copper Switch-Off: A Catalyst for Change

The upcoming copper switch-off presents a unique opportunity for businesses to reassess their telecommunication needs. As traditional copper networks are phased out in for more advanced fibre access and IP Voice systems, Irish businesses will need to explore new service options. Whilst they may have been time poor when they first moved in, they should take the switch-off as an opportunity to carefully reassess their services. This transition should not just be about upgrading technology but ensuring they retain and build upon the quality and stability the multi-access copper services they have relied upon.

The Reseller Opportunity

The copper switch-off is an opportunity for resellers to target business customers who may have ‘settled’ for convenience in the past. Whilst businesses take the time to assess their services, there is an opportunity to form new relationships with them, and alert them to the potential benefits of “multi-network” service. If resellers have the right product offerings and communication strategy for these potential customers, there is a real opportunity to grow customer their customer base.

Conclusion

The copper switch-off is an ideal moment for businesses to reassess their telecommunication needs and ensure they have the right products and service provider for the future. Resellers should take this opportunity to form new relationships, especially targeting customers who may have settled for convenience in the past.